• Maureen Peets

A great headshot - What does it really take?

Updated: Jun 16, 2020

It is a great time to polish up profiles and make sure you have a good head shot for social media. If you are a small business owner, CEO or on the hunt for a new employer we all need a good photograph of ourselves. You are your brand and one of the ways to make that on-line connection is by putting a face to a name. It is well worth the time and the cost to get a great head shot that you will show the world you mean business.

Face your fears

Let's face it many of us do not like to be photographed. This process can be scary but if you build a connection with your photographer, you can get that great shot. Your image is your calling card whether it is for LinkedIn or your website. It helps build trust with your audience. A head shot should reflect who you are and what you do. Think about what kind of look you want because that will help you with the next crucial step-- hiring a professional photographer who takes the time to collaborate with you in order to capture your desired outcome.

The Photo Session

Everyone has an idea of what they look like in their head and but often they are shocked when their perceived image doesn't match the actual image. Like many before me, when I saw my photo I thought 'Who is this person?' Inside my head I am feel the same as I always have – a much younger version of me. So my advice is do not be hard on yourself and relax. Also really important - once you receive your on-line gallery, it is helpful to view your photos and then review them a day or two later. The second time you look at them, you are more objective and in a better position to choose the best one.

Tips for Success

In a photo session, it takes the time to relax by having you focus on a favourite place to be. Breathing and relaxing are two of the key factors in a successful pose. You need to keep in the moment and in a happy place. The final product I believe represents the image you want the world to see.

Be Prepared

There are a few simple things to keep in mind and to be prepared for your best head shot.

  1. Wardrobe – simple classic clothes work best and stay away from patterns and shiny fabrics as they can be distracting.

  2. Hair and makeup – make sure you are looking your best and do your hair and makeup but stay close to your everyday look, for men, clean shaven is important.

  3. Relax and breathe – follow the instructions from the photographer but remember to relax and enjoy the process. Bring along a cd or playlist for relaxation.

  4. Practice in the mirror – know your good side and whether you like a full smile with teeth or a serious gaze.

#headshot #beyourself

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